Monthly Archives: 

Create a consistent, repeatable system for sourcing, analyzing, and sharing market data using workflows. With a workflow platform, you can schedule recurring data pulls, set deadlines for graphics and content, track which agents use the materials, and monitor client engagement with weekly updates. The result is reliable, data-driven communication that keeps buyers and sellers informed.

Drawing on years as both an agent and a tech leader, the author distills hard-won lessons into 11 principles for building a real estate business—not just a career. This post outlines the mindset and practices that create a scalable, valuable operation with predictable income and long-term transferability. Use these truths to guide decisions and elevate how you run your business.

Automation lets agents offload repetitive tasks to their CRM—emails, texts, tagging, reminders—by designing workflows that run end to end across operations, marketing, and transaction management. This post explains how to map processes so everything happens on time, and how to leverage automation without sacrificing the human touch.

Rebranding isn’t just for pop icons—your real estate business can benefit from a refresh, too. This post highlights why even small brand tune-ups can sharpen your market presence and explains the true first step: clearly defining your brand before you tackle taglines, visuals, or new marketing materials.