Monthly Archives: May 2022

Content marketing is my favorite. The idea of creating something valuable, giving it away for free, and allowing it to facilitate a connection with the exact people you want to help? It’s such a wholesome way of generating leads. […]

What if your best lead generation strategy wasn’t about lead gen at all? What if, instead of trying to get new leads, you focused on giving? When lender David Behr decided to volunteer his skills and time to give free motivational talks to company employees, he wasn’t trying to earn new clients—but that’s what happened. […]