“There is no magic shortcut. Contrary to what the gurus tell you, referrals need to be earned; they are not given simply for the asking.” – Kendyl Young, DIGGS Okay guys, I have good news and bad news. First, the bad news: Getting real estate referrals from your past clients is a long, ongoing process. [...]
The last three years have been a wild ride for real estate agents. Prices skyrocketed while inventory plummeted. Mortgage rates reached historic lows, then extreme highs. You struggled in your real estate business, but you also innovated, adapting to the new normal and rethinking the way you do business. And now, in 2023, you’re ready [...]
Content marketing is my favorite. The idea of creating something valuable, giving it away for free, and allowing it to facilitate a connection with the exact people you want to help? It’s such a wholesome way of generating leads. […]
What if your best lead generation strategy wasn’t about lead gen at all? What if, instead of trying to get new leads, you focused on giving? When lender David Behr decided to volunteer his skills and time to give free motivational talks to company employees, he wasn’t trying to earn new clients—but that’s what happened. […]
As a real estate agent, there are so many hands-on tasks that demand your attention throughout the day: contracts to negotiate, past clients to call, video CMAs to record, pop-bys to drop off, listing presentations to slam-dunk. […]
There are many ways to get real estate leads. You’ve got the classic “interruption” marketing: door-knocking, cold-calling, etc. On the flip side, you’ve got the newer, less-intrusive inbound strategies: creating and participating in community groups on Facebook, posting candid videos to Instagram, blogging and boosting your website’s SEO. […]
Online ratings can have a serious impact on your business. High ratings and detailed reviews that sing your praises can result in more leads knocking on your inbox. Consistently low ratings—or even a single low rating that you responded to poorly—can put a serious dent in your business. […]
Krista Mashore is energized by many things—real estate, education, people—and one of her greatest passions is teaching agents how to leverage video and social media to generate leads. If you blinked and missed our whirlwind webinar with Krista, it was all about how to use video marketing to earn 3 new clients in just 30 [...]
Real estate lead generation can be tricky, costly, competitive, and sometimes confusing. If you want a less expensive alternative that is still highly effective and helps you stand out from the crowd, then you need to start a blog…like, now! It’s no secret that over 88% of homebuyers look online for information during their home [...]
With 1.9 billion unique monthly users, Facebook is by far the world’s most popular social network. According to Tracx, 75% of Facebook users spend 20 minutes or more on the site every day. So if you’re looking for an effective place to advertise your real estate listings, you can’t go wrong with Facebook. […]
