Monthly Archives: 

April 2023

The Do's and Don'ts of Building Real Estate Relationships in the Digital Age

Building relationships online starts with trust and relevance. This post covers the do’s—stay in touch, add value—and the don’ts: virtual relationships over real relationships. Use these guardrails to deepen connections without losing the human touch.
By
Lisa Crumby
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April 3, 2023
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Relationships
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Are Drip Campaigns Damaging Your Real Estate Relationships?

Drip emails backfire when generic and linear. Use segmented, valuable content—or better, dynamic workflows that adapt to each client.
By
Lisa Crumby
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April 12, 2023
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Real Estate CRM
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The Realtor's Ultimate Guide To Growing Your Sphere of Influence

Strong businesses start with a small circle of high-quality relationships. This guide shows how to keep your database front and center while steadily expanding your sphere—meeting more people, staying memorable, and positioning yourself for future business. You’ll get practical ways to add contacts, nurture them with intention, and grow your influence without sacrificing authenticity.
By
Lisa Crumby
|
April 19, 2023
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Relationships
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The Bare-Minimum SEO Guide for Real Estate Agents

Curious how to get found online? This post breaks down SEO in plain English—what it is, the difference between local and on-page, and why it matters as more buyers start their home search on the web. It also flags common SEO scams and shows how authentic, do-it-yourself tactics can boost your visibility the right way.
By
Lisa Crumby
|
April 26, 2023
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Marketing
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