I’ve been in the world of real estate for a while—first, as an agent, and now, heading up a tech business. I’ve experienced failure, success, and everything in between. And through these experiences, I’ve had a number of Aha! moments that have metamorphosed into a set of principles. These 11 principles are for those who [...]
In our productivity-obsessed culture, we’re biologically wired to have anxiety over the future. We’re constantly thinking about (and often worrying about) the next task at hand. And we set these astronomical goals for our businesses that force us to focus on more rather than better. Many real estate agents focus on generating more leads. Allow [...]
This article was adapted from a chapter of the book Real: A Path To Passion, Purpose, And Profits In Real Estate. Get your copy here. As realtors, our relationships with people are the foundation of our business. Relationships lead to referrals, which make our businesses sustainable. Otherwise, real estate is just a job, not a [...]
I have been developing real estate automation software for more than 30 years, so sometimes I forget that when people hear the word “workflow” for the first time, it can leave them feeling a little mystified. Today, I’m here to take the mystery out of workflows. I’ll start by giving you a clear-cut definition, [...]
CRM for Real Estate Agents A customer relationship management (CRM) system can be extremely beneficial for a real estate agent as it can help them manage their interactions with clients and prospects, and track leads and deals. […]
The real estate market is an ever-changing landscape. With the recent downturn, real estate agents and brokers need to be creative and switch up their strategies if they want to stay competitive. One way to do this is to take advantage of customer relationship management (CRM) and automation tools that can help agents streamline their [...]
