
4 Steps To Getting More Listings (Even In A Low-Inventory Market)
This post distills Jennifer’s attract-don’t-chase approach to winning listings, even in tough markets: start by solving sellers’ biggest obstacle—where they’ll go next—and lead with value. Use consistent, educational emails to position yourself as the go-to resource, then send a pre-listing package that pre-sells your expertise before you meet. In the listing appointment, focus on pricing strategy (how price is set), not price promises.