Unlike homebuyers of decades past (those poor Internetless saps who didn’t have access to Google or Yelp or greatschools.org), today’s real estate consumers have countless resources for information. The web is full of bloggers offering their best home-buying tips, news articles about the current state of the real estate market, unfiltered agent reviews, and property [...]
Last year I had a blast during my webinar discussing how to optimize the real estate funnel from top to bottom. During my webinar, I received a lot of questions about calculating conversion rates for real estate leads. And one of the biggest issues I hear each day after talking with Realtors is that they [...]
Pilot or Passenger II – How Real Estate Agents Can Differentiate: The Sequel A couple of weeks ago, in the first post of my Pilot or Passenger blog series, I wrote about how real estate agents can differentiate themselves (differently). I suggested that everyone has their own unique gift—something that no other competitor could ever [...]
Each year, realtors (and professionals from every other industry imaginable) set off to workshops and conventions, hoping to find inspiration from someone else who’s killing it. Naturally, we want to know their secret to success and apply it to our own business. In the crowded arena of real estate agents, it makes sense that realtors [...]
Being a real estate agent means interacting with people day in and day out. You have to love people to love this gig. And that’s why it might seem like introverted real estate agents are at disadvantage. They’re not, though. Introverts actually make great real estate agents. There are TONS of articles all over the [...]
Let me start by saying that Instagram is not for everyone. If social media marketing isn’t exactly your favorite way to promote your real estate business—if you get more pleasure out of clipping your toe nails than you do live-streaming an open house or posting pretty listing photos—you should keep things simple and just stick [...]
Real estate transactions are complex. They require superhuman levels of organization, accountability, and attention to detail. Managing all of this in a filing cabinet, or in Excel spreadsheets…if you’ve tried it, you know it’s utter madness. To manage and coordinate your real estate transactions, you need to go digital with powerful software. And the best type of [...]
Today, the Millennial generation is the largest group of people in the country, with a population of 75.4 million. These are adults in the approximate age range of 19-35 years old (born in the ‘80s and early ‘90s). This puts them right in the sweet spot of being the newest generation of homebuyers (and sellers) [...]
The following is a chapter (“Adaptation”) from the book REAL: A Path to Passion, Purpose and Profits in Real Estate. The author of this chapter is Marc Siden, CEO of Onboard Informatics. They say the road to true peace is acceptance. Perhaps it’s true that the path to managing through adversity in business follows the same principle. As the [...]
A typical real estate agent spends 80-90% of their precious time chasing online leads, conducting marketing, networking, pushing services, and sending mass-canned emails. Perhaps agents should be listening? The following is an excerpt from the book REAL: A Path to Passion, Purpose and Profits in Real Estate to help agents understand the value of listening: [...]
