Reaching out to your real estate database on a regular basis is important for staying top of mind—but at some point, does it start to backfire? There’s a fine line between staying in touch…and being downright obnoxious. If your emails are annoying, you’ll get fewer opens, more unsubscribes, and maybe even some spam reports. Not ideal. [...]
“You sent me an email? Huh. I never got it.” It’s a huge bummer when an email to a client ends up in the spam folder. It makes you wonder how many of your other emails, to other clients, are getting marked as spam. And it really makes you wonder if your mass email marketing [...]
Michael Thorne has perfected the art of the unsolicited video CMA. Sending a Comparative Market Analysis to past clients in the hopes of generating new leads and listings is nothing new. Even the addition of video is no longer a novel concept. But with a little magic, the unsolicited video CMA method is an incredibly [...]
How many times has your kindling relationship with a potential client been going along smoothly until, suddenly, it’s not? One week of silence passes, then two. And you’re left wondering what you did wrong—and if there’s any way to fix it. […]
You have plenty of real estate leads coming in from your website…but that’s where the action stops. They’re not interested in doing a walkthrough of your property, they’re not answering your emails, and you can’t seem to nail down a second phone call. What gives? In this post, we’ll shed some light on why your [...]
Is cold calling dead? Some experts seem to think so. Others argue that it’s still an effective means of generating leads. But one thing’s for sure—it’s got nothing on warm calling. What Is “Warm Calling?” Warm calling is when you reach out to someone with whom you have had previous contact. They’re already in your [...]
Having trouble converting your online real estate leads regardless of the time of season? Let’s start by getting one thing out in the open—the problem isn’t the leads. The problem is how you’re handling the leads. To paraphrase Alec Baldwin in Glengarry Glen Ross, the leads aren’t weak—you’re weak. More specifically, your follow-up is weak. [...]
The ways you can follow up with real estate leads and prospects have increased considerably in the past decade. But the fundamentals of follow-up haven’t changed…not to mention that the expansion of lead generation opportunities in real estate has brought some new twists and turns to some of the same unresolved lead follow-up challenges. Can [...]
You’ve secured a real estate license (congratulations!) and are ready to make this upcoming year your breakout season as an agent. But you can’t expect clients to magically appear before your eyes. You can’t count on referrals or word-of-mouth. And Facebook ads will only provide a handful of leads—not enough to build a business from [...]
How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of [...]
