How can we survive Man vs. Machine? In our most-read blog post to date, Dale Warner made a big case about why web-purchased leads should only account for 5% of your marketing budget, if not 0%. His argument was based on some real data about percentages of agent lead sourcing, that less than 11% of [...]
Podcasts and videos are quickly becoming the world’s preferred way of consuming information. Audiences actually welcome consuming this type of content during their personal time! They can listen to a podcast while they jog, or watch a video on the train to work. […]
There are a lot of tips available to help real estate agents grow their businesses—marketing tips, sales tactics, networking strategies, and more. But when it comes to building trust among clients and achieving the most loyalty humanly possible, one of the greatest gifts we can all give ourselves is the ability to stare our fears [...]
We make snap decisions every day. Malcolm Gladwell, author of the book Blink, calls these occurrences “blink moments.” The “blink moment” I’m most interested in has to do with relationships. Particularly, that moment when you realize the person in front of you is someone worth hanging on to. When I was in 6th grade, I traveled on a [...]
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Getting started as a real estate agent can feel daunting. How do you win your first client when you have zero experience? How do you generate leads when you have no [...]
Have you ever paid for real estate leads? Or, to phrase it another way, have you ever advertised on Zillow, Trulia, or Realtor.com? Have you ever run a pay-per-click (PPC) campaign through Google AdWords or Bing Ads? Whether you’re new to the real estate biz or a seasoned veteran, we now have statistics that show the [...]
